Some think looking for an apartment is easy and fun. It is not. The paradox of choice is paralyzing.
As an agent, I have heard this a million times: “Well, we live in [insert neighborhood] now, but we’re open to anywhere, really.”
If this seems harsh, it’s because I’ve seen it come full circle many, many times.
Neighborhood is most important. I would suggest adjacent neighborhoods if you can’t find anything in your preferred neighborhood, but don’t look in Rogers Park if you have only lived in Lincoln Park and love it there. Also: Lincoln Square is not near Lincoln Park, or even similar to it.
I would only suggest you look in a neighborhood you’re unfamiliar with if these prime factors below lead you to believe you could be happy living there:
Be specific about what you want, know what’s a deal breaker, and don’t look all over the city because it’s pointless and you might go insane.